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Who should I work with first for marketing?Offered the dynamic nature of early-stage start-ups, hiring a generalist as the initial marketing professional to join the team generally makes more feeling. However this presumes that you currently have a Digital CMO in place. Conversely, a starting staff member devoted to leading advertising and with the

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The power of strategic advertising and marketing in technology startups can not be overstated. Take, for instance, the incredible trip of Slack, a distinguished work environment interaction unicorn that reshaped its marketing narrative to break into the business software market.Throughout its very early days, Slack dealt with substantial difficulti

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